Site goals & audience

Compiled from the Site Goal setup interview for Emmanuel Episcopal Church. Authoritative — prefer this over generic assumptions when writing or building for this site.

Who this site is for

Newcomers and seekers in the San Angelo area: families new to town, young adults exploring Episcopal worship, returning Christians drawn to liturgical tradition, military families stationed at Goodfellow AFB, local seekers curious about Anglicanism, and Concho Valley residents currently church-shopping.

Primary goal

Convert first-time online visitors into in-person Sunday worshippers by making service times, what-to-expect information, and visit planning effortlessly clear—driving at least 10 newcomer visits per month and a 15% lift in average Sunday attendance within 90 days.

Geographic reach

Local — San Angelo and the surrounding Concho Valley, with particular relevance to Goodfellow AFB families

Website type & positioning

Parish website for a local Episcopal faith community

90-day targets

10+ newcomer visits per month; 15% increase in average Sunday attendance within 90 days; weekly sermon publication sustained; measurable growth in 'Plan Your Visit' page engagement and directions/map clicks.

Content strategy

Weekly sermon posts anchor the content rhythm, supported by a prominent Plan Your Visit pathway (service times, parking, what to wear, what to expect, childcare, communion practice). Welcome content should speak directly to Episcopal newcomers, returning Christians, and military families, with clear calls to action for first-time visitors and easy ways to contact clergy.

Industry & expertise

Faith community / religious organization — An Episcopal parish in the Anglican liturgical tradition serving a local community through Sunday worship, sacramental life, formation, and pastoral care.